Frustrations that everyone is facing

I wanted to share a few thoughts on the current upgrade policy and why it’s frustrating for so many longtime users:

  1. WHOOP’s original promise was clear.

From the start, WHOOP said members would get the “latest and greatest” hardware at no extra cost. That wasn’t just implied — it was written in WHOOP’s own blog (April 2020):

“You get the latest and greatest technology as soon as it’s available as long as you are an active member. No need to buy a new device each time it is released; you can upgrade for free.”

That set the tone for how members understood the value of the subscription.

  1. That same promise appeared later — and was taken down.

WHOOP’s website also stated that members would receive the next-generation device after six months. That page has since been removed, which only adds to the confusion and undermines trust.

  1. WHOOP 5.0 and MG are both next-gen hardware.

Yes, MG includes added features like ECG and blood pressure insights — but it’s still part of the next-gen rollout. It feels disingenuous to draw a line between 5.0 and MG just to create an upgrade fee when both are built on the same platform. Members were promised the latest hardware, not “some of it.”

  1. The $79 upgrade fee feels like a bait-and-switch.

Many of us signed up believing hardware was included with our membership. Quietly removing that language and now charging for upgrades — or requiring a 12-month extension — feels like WHOOP is shifting its model after the fact, and it doesn’t sit right.

So what’s next?

WHOOP has built something great, and the community is strong. But to keep trust, WHOOP needs to clearly reset expectations — or better yet, honor the ones it already set. Give members access to the next-gen hardware (5.0 or MG) the way it was originally promised

4 Likes

As a new Whoop member (I received my MG yesterday), I feel very uncomfortable seeing that Whoop is not really trustworthy.
When I decided to go Whoop that was with the idea (written very clearly at the time I ordered) that every upgrade would be free. I was then thinking about future upgrades, not 5.0/MG as I was about to start with that already.
I went with the MG / Life subscription because I liked the idea and wanted to try Whoop for a year with the top of the line hardware without giving it too much thoughts, again, future upgrades being free while I keep subscribed long enough meant it was compelling going full in from the start. But now I question my general choice of Whoop when reading what loyal customers are facing. I hate when a company changes the rules in such a swift and questionable manner without prior explanation/warning. Damage control is not at all the same as transparency and feels very different from a customer point of view.
I will try Whoop for the 30 days of return/refund window (if this doesn’t vanish from the policies, can’t be sure of anything now… see the problem here ?) and I may or may not give up. Not decided yet.
Also we all are trusting Whoop with our personal data, this requires trust and, again, something is now broken here and damage is done. Hoping Whoop understands that this is not just a money problem but a much more broad concern about the company policies as a whole. A company based on subscriptions changing the policies on the fly doesn’t deserve anybody’s trust or money in my book.

3 Likes

Totally agree! How to lose trust in a day…

Absolutely right, the whoop can add price to my subscription, however adding cost to replace old version is a cheat.