I wanted to share a few thoughts on the current upgrade policy and why it’s frustrating for so many longtime users:
- WHOOP’s original promise was clear.
From the start, WHOOP said members would get the “latest and greatest” hardware at no extra cost. That wasn’t just implied — it was written in WHOOP’s own blog (April 2020):
“You get the latest and greatest technology as soon as it’s available as long as you are an active member. No need to buy a new device each time it is released; you can upgrade for free.”
That set the tone for how members understood the value of the subscription.
- That same promise appeared later — and was taken down.
WHOOP’s website also stated that members would receive the next-generation device after six months. That page has since been removed, which only adds to the confusion and undermines trust.
- WHOOP 5.0 and MG are both next-gen hardware.
Yes, MG includes added features like ECG and blood pressure insights — but it’s still part of the next-gen rollout. It feels disingenuous to draw a line between 5.0 and MG just to create an upgrade fee when both are built on the same platform. Members were promised the latest hardware, not “some of it.”
- The $79 upgrade fee feels like a bait-and-switch.
Many of us signed up believing hardware was included with our membership. Quietly removing that language and now charging for upgrades — or requiring a 12-month extension — feels like WHOOP is shifting its model after the fact, and it doesn’t sit right.
So what’s next?
WHOOP has built something great, and the community is strong. But to keep trust, WHOOP needs to clearly reset expectations — or better yet, honor the ones it already set. Give members access to the next-gen hardware (5.0 or MG) the way it was originally promised